
Ladies (and gentlemen), I come bearing exciting news. The quest to be fuzz-free could be soon over. And the amazing thing? It doesn’t hurt.
Two days ago I was invited to a preview and demo of a hair removal device that’s taken France by storm where it was born three years ago.
Twenty thousand happy customers have planted the E>One device in their homes and are on their way to achieving permanent hair removal without a needle being jammed in or laser beam frazzling their pores. It’s the creation of E-Swin, which isn’t a name that rolls off the lips like Remington or Philips, but by no means should it be perceived as anything inferior.
Readers of JNT will recognise I’ve subjected myself (and still do in some cases) to razor blades, hot wax, epilators, threading and laser to get rid of unwanted body hair. I’m not totally mad, nor do I get off on pain for pleasure. I just despise being hairy and the constant battle to juggle multiple methods of hair removal not to mention the dent they create in my pocket. It makes me despair sometimes.
Alas, it has to be done and I’m pleased to know I’m not the only one with hang-ups about personal grooming and the shock of dealing with surprise arrivals from new hairy guests on my body that never existed before, as I discovered with the like-minded ladies in my company at this demo. Honestly, it felt a bit like an AA group – off-loading fuzzy tales of woe and realising we’re not freaks for shaving on a daily basis – some twice in one day.
The E>One is the first and only hair removal device using IPL (Intense Pulse Light) technology to gain a medical certificate for personal home use. It can be used anywhere on the body bar the eye brows. It’s just launched in the UK and could very well wipe out other hair removal devices with its effective and lasting results. Clinically proven, it promises professional quality results in the privacy of your own home, so the nightmare of me having my regular Brazilian waxes could be a thing of the past. I’m seriously excited!
Now here’s the part that may cause some shock to the system: the price tag is £1,450 but it clearly shows this mother means business. For this amount, you’re getting a product that will last you long enough to treat your whole body over a period of 10 years and it comes up with a warranty of up to 5 years. It’s also solely manufactured in France and tested according to European standards in a European country. You know how Ugg boots that were once manufactured in its native Australia are now made in the Far East? Bit of a swizzle, that.
Now I pay £28 every month for my Brazilian wax. In a year, that’s an eye-watering £336 and it’s not permanent! If I continue for another four years, I’ll have notched up enough pounds to surpass the cost of the E>One. Add to this the money spent on epilators and other salon wax treatments so £1,500 is a drop in the ocean in comparison.
Also, the medical stamp of approval puts me at incredible ease, knowing this isn’t a toy or something that will lose its momentum is a year.
One reason why I chose to go to a private medical practice for laser hair removal treatment was the reassurance of trained medical staff carrying out the procedure. However laser treatment costs a bomb and it’s with careful consideration that I opted only for the underarms to be treated at almost a cost of £400. Getting your legs done will set you back a few thousand pounds, so unless you’re Kim Kardashian or any other beautiful celebrity with cash to splash, it’s the trusty razor blade as your personal grooming buddy.

There really are a lot of positive information about E>One and it’s no surprise why everyone including myself were sitting on the edge of the sofa, wide-eyed as we watched the demo before we were invited to try it for ourselves.
My first impression of the E>One was it looks exactly like the kind of device used by the private medical clinic I visited for laser hair removal except it’s on a much smaller scale. It powers up via the mains, you select the appropriate options from the touch-screen and then you grab the hand-held part and press the button to begin the process.
So how does it work? Light emitted during the flash is absorbed by the melanin contained in the hair follicle which is then converted into thermal energy. This heat then effectively destroys the hair, causing it to fall out and never grow back again. It runs from a cartridge that lasts 3,000 flashes (your underarms will only use about 6 each time as an indication), which will show on the touch-screen monitor. Refill cartridges only cost £90. Et voila!



Make Up to Make Out's Lina pulls off a pout in great style
You are supposed to notice a change after eight days with patchy hair growth. It is advised to carry out a treatment every six weeks (much like laser) and after about 10-12 treatments, you are likely to be virtually smooth with perhaps one treatment a year to keep the nasty buggers at bay.
The E>One device is also the only product that can be used by both men and women, and you select from the options according to your gender, thickness of hair and skin colour. There are an assortment of colours the E>One comes in whether you want something girlie or ahem, masculine for the fellas. It’s not recommended for very dark skin as it may cause pigmentation or for white hair but unlike other devices, this one can be used by the majority.







Safety goggles must be worn like with laser hair removal but the E>One is nothing like laser treatment although the device emits a bright flash like laser.
For one it doesn’t hurt. Instead you feel warmth. You also apply a gel to the skin which helps direct the device to target the follicles accurately. Laser requires the area treated to be numbed by an ice-pack. Without that, it’s excruiatingly painful.
But before you begin zapping to your heart’s content, you must shave the area first. I found this to be interesting as with laser you are required to shave 24 hours before or not at all so it can be seen which parts hair still remains to be growing. Waxing is prohibited as it will stimulate the hair growth and that’s not what you want, is it?
With all that digested, that pretty much sums up the curiosity of E>One but of course I’m only giving you feedback to what I’ve seen and talked with the people behind this revolutionary hair removal invention. It’s only through experiencing it that I can convince not only you but myself that the E>One could be the best thing since sliced bread. I am very much looking forward to giving this baby a trial run so keep your eyes peeled on JNT for a detailed account complete with photographic evidence (oh dear…) very soon.
E-Swin’s E>One is currently only available to buy online and further information can be found at http://uk.e-swin.com/.
Sheenie
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