Discovering Alterna has been one of my favourite beauty highlights of 2013. The results of using a sulphate and sodium chloride-free shampoo has added longevity to the condition and colour of my fine hair, so it’s with much excitement that I was kindly sent their Bamboo UV+ C Vibrant Color shampoo and conditioner for colour preservation to try.
The Bamboo range is designed to make your hair stronger, smoother and frizz-free whilst protecting and prolonging its colour from its formula that relies on Fair Trade, certified organic, eco-certified Bamboo Extract and Kendi Oil. It is also packed with rinse-resistant Color Hold® UV+ Technology for the highest level of colour protection.
Another wonderful thing about Bamboo is the production and sale of these products aid in supporting the development of local communities while remaining environmentally friendly. More and more of us are concerned about beauty products that are ethically produced so it’s reassuring to know Alterna takes this on board.
It is a very gentle product and is even gluten-free so ideal for those who have an allergy to it. It is, however, less expensive than the Caviar collection at around £16 a bottle online. That might seem like a lot to invest in a shampoo and conditioner but it outlasts the average on-the-shelf stuff because so little goes a long way.
I do prefer the luxury of Caviar more but Bamboo serves nicely for taming my unpredictable hair on a more frequent use.
If you’re looking for a refreshing and different brand of haircare products to try, give Alterna a go. It’s becoming a firm favourite of mine and you know how fussy I am about what goes on my hair…