Benefit They’re Real
2011

I’d be stunned and amazed if this is the first review that you’ve read of Benefit’s new mascara. I’m also pretty certain that it won’t be the last either. So forgive me for jumping on the bandwagon, but
I genuinely believe that this is one of the best mascaras I have ever used. Regular readers will know that it takes a lot to prise my precious Max Factor Masterpiece Max from my clutches, but I’m prepared to relinquish that for a while in favour of They’re Real.
At first I was cynical. I’ve used Benefit’s best-selling Bad Gal mascara before with no great success. I don’t really get on with mascara that has a massive brush as I just find them too unwieldy and difficult to use. Happily, They’re Real is a major departure from this and I had no issues with it at all.
The packaging is lovely. I really like the shape of the tube and the chrome finish makes it look classier and more luxurious than the average mascara. Also, I really like the fact that it snaps to a tight close, making me think that it is more sanitary than other mascaras.
The brush itself is a little plastic number, which I really like. I’m so over bristles! It pulls out the perfect amount of mascara that is neither too wet nor too dry. I’ve lost count of the number of mascaras I have purchased only to have to toss them aside for a few weeks as they dry out enough for me to use them (yes, Lancome, I’m looking at you).
So what happens? I applied one coat, wiggling it into the lash base as recommended on the packaging. So far so good. And then another coat, just for good measure. I immediately noticed that my lashes were sleek and not clumpy at all. The mascara is jet black.

I left it to dry for a few moments whilst busying myself with some blusher and then went back and applied my final coat. The brush didn’t drag through the lashes, and on the third application I noticed real definition and length. Seriously impressive.

A slightly scary photo but you get the idea. My only criticism is that it can leave little blobs of mascara on the ends of your lashes that need to be teased away with a flick of the wrist when you reach the end of your lashes. I didn’t notice this until it was all over my eyeshadow, unfortunately.

Removal was really easy as well. A piece of cake in fact. I haven’t tested this out for durability or waterproof-ness but it doesnt claim to be resistant.

So, what do you think? I genuinely believe that if you’re in the market for a new mascara, this one should be top of your list for consideration. OK, it IS expensive (£18.50) but, well, it works. I’d have no issue with spending that on something that makes my lashes look so good, despite the fact that it is double the price of my usual mascara staple.
For more information, and to place an order, click here.
Helen
*PR sample*
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HOLY MOLY. Okay, this is the second post I’ve seen with someone’s lashes reaching for their browbone with this mascara. This is going to have to be next month’s purchase – wow!
Mascara is my nemesis! I always get drawn in by the claims of longer, thicker, fuller lashes and I am always disappointed! I have wasted more money on mascara over the years than any other beauty product and inevitably go back to my Chanel Inimitable Mascara…..I shall not be trying Benefit but it does look good!
It is now imperative that I buy this mascara. How quickly can I get to a Benefit counter? (ponders whether there are any 24 hour ones…)
I’ve been reading about this. Wow! Great lash lengthening. I also like that it’s very black. I wish I didn’t have about 20 tubes of mascara. I did buy another Hypnose which I had been wearing. I’m always a sucker for gifts with purchase so I have loads of mascaras. My new favorite is Tarte’s Gifted. It’s replaced Hypnose as my favorite. Now this looks like it would replace everything!
WOAH! I wish I hadn’t bought my favourite Lancome’s Hypnose Drama last week and held out for this instead! That cost me more than £21, I think as well! I tried the Bad Gal one ages ago…wasn’t bothered by it but this looks amazing! Adding it to my shopping list now…