posted by Just Nice Things on Bourjois, Make-Up, Mascaras

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I swear the one product the beauty industry and consumer is obsessed with is the mascara.  The quest for coming up trumps with the one that volumizes, lengthens, de-clumps, thickens, vibrates, makes your tea for you and so on and so forth will never be over.  It makes me wonder how many laboratories are currently peering down their microscopes, counting every bristle on the brush and analysing the grip of the wand to ensure your happiness in exchange for your hard-earned cash.

That said, the mascara is something that will enhance any woman’s appearance whatever her skin tone and face shape is with a few key names dominating the market.

Bourjois is surely one of them, and with their latest offering, they have every reason to feel excited.  It’s so special that they’ve had the design and concept of the mascara patented so no one else can imitate it.

The Volumizer Mascara vows to enhances lashes up to 11 times more volume with no clumps and it owes its power to its special brush.  The formula enriched with encapsulated ceramide, immediately and gradually boosts lash volume with each coating.

With the science bit done, the next thing is down to you and how much volume you want.  Yes, you are in control – how exciting!

The brush comes in two parts, so to speak and application requires a two step procedure, which is helpfully labelled on the brush itself.  ’Step 1′ is a light, small brush that separates and define lashes.

Due to the size and capacity of the brush, it is lightly loaded with just the right amount of product to coat lashes to give you a natural volume or daytime look as shown below:

By stepping up to level 2, the second part of the brush (the ‘transformable’ bit), the bristles are larger and heavier, picking up more product to coat the lashes and boost their impact for a ooh-la-la va-va-voom Bambi-esque lashes…and crikey, do they maximise.

Look at that!  I mean, really look.  My lashes have suddenly magnified in thickness 10 times from application with the larger brush, and the above is one coat with ‘step 1′ and one coat with ‘step 2′.  You can then build layer by layer for even thicker lashes if you so desire but I am personally happy to not go further or they will start to clump.

I’ve been using the Volumizer Mascara for a couple of months.  The product layers on smoothly and feels nice when you apply it but it also feels like its doing its job.  Also, this product has been ophthalmologically tested so contact lens wearers like myself or those with sensitive eyes won’t experience any discomfort.

The concept and design of the two wands is very clever and not a gimmick like the vibrating ones.  I find it easier to manage with than having a brush at either end like Bourjois’s Coup de Theatre mascara (the white base coat, the black top coat).

When some of the top of the range mascaras cost nearly £20, Bourjois have done superbly well for creating one that costs under £10.  I have a a firm favourite that costs twice as much as Volumizer but after falling in love with the Volumizer giving me lashes longer than a Daddy Long Leg’s er, legs, I could very well be a convert.  If anything, it’s certainly going on my list of must-haves.

Available in Noir Maximiser (so that’s an intense black), the Volumizer Mascara from Bourjois costs £9.99 and is available from Boots, Superdrug (and their respective online stores) as well as Asos.com.

Sheenie

Tags: Bourjois, mascara