Archive for the ‘Boots No 17’ Category

posted by on Boots No 17, Mascaras


17 has just launched a new mascara called Blow Out. It features an oversized brush that promises to sculpt and tease every lash from root to tip increasing the volume by up to 12 times, revealing bigger, bolder and bouffant lashes. It is also enriched with Vitamin E and Argan Oil to help condition and promote healthy lashes.

The selection includes: 17 Blow Out Mascara in Black, Brown/Black (£6.29) and 17 Blow Out Mascara in Blackest Black (£6.29). They are both available at Boots stores and at Please note Blackest Black is not out until 5th September.

To celebrate the launch, we have 5 Blow Out Mascaras in Blackest Black  to give away.  To be in with a chance, simply post your name and email address in the comments box below by 9th September.  Five winners will be selected at random.

Competition rules:
1) You must be aged 18 or over.
2) This competition is open to UK residents only – sorry!
3) Multiple entries will not be accepted.
4) Closing date is Sunday 9th September 2012.
5) Five winners will be randomly selected and will be contacted by email to supply their postal address, to be forwarded to the PR company for 17 in order for the prize to be dispatched.
6) Your email address will NOT be used for marketing or mail-out purposes by Just Nice Things and 17.

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posted by on Boots No 17, Nails, Nails of the Day


Are we feeling summery yet? Hopefully this will get you in the mood!

This little gem is from none other than Boots No 17. I’ve said it before and I will say it again – this is a much under-rated brand in terms of nail polish. I know that the stand and bottles and general clientele hanging about the stand (tweenage girls giggling and making a mess of the samples) might not be all that appealing to older ladies, but I urge you to take a closer look the next time you are in the vicinity.

This may not be the most sophisticated polish in my collection, but I don’t care. Look at it! It glows. So beautiful. Application was absolutely fine as well – for a little bottle, these 17 polishes apply remarkably well (please disregard the fact that I also appear to have painted my fingers).

I’m already imagining how this is going to look on summer toes, and can’t wait for flip-flop season to hurry up and arrive!

What do you think? Would you wear this? What’s your favourite 17 polish?


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posted by on Boots No 17, Nails, Nails of the Day


I have a confession to make. I have had one of the holy grail L’Oreal Star Magnet nail polishes in my collection for about two years. Untried! The shame, the shame. And I call myself a nail blogger. Well, untried isn’t strictly true, but I did do one nail with the stuff, get thoroughly irate with the fiddliness of the cap/magnet combo and shoved it back into the untried box for a later date. And it would appear that trends caught up faster than I did, as here we are on the precipice of another nail trend.

Thankfully, technology has moved on a little bit since the original magnetized nail polishes and some bright spark has come up with the idea of making the magnet detachable. Excellent work. No more faff. So, here we have one of the four Boots Number 17 magnetized nail polishes that are coming to Boots stores near you on the 21st September. Available in four shades (grey, blue, green and purple), I was sent the latter one to try out.

Application was an utter breeze. I don’t know if it is the magnetic elements in the polish that make it thicker and creamier but this was absolutely perfect to apply. Smooth and pigmented, it covered in one coat. I almost didn’t want to apply the magnet as it looked so good. A really pretty metallic purple shade that is actually rather unique.

So then the science part. You need to use the magnet whilst the polish is wet. So I had to do this one by one, as by the time I’d painted all ten of my nails, the polish on the first one would have been dry. The magnet is on the detachable lid, and also has a little curved rest on it that you use to line up on your cuticle and make sure you’re positioning it in the correct place. This again is such a simple idea that was missing from previous magnetized polishes, where the placement of the magnet would be, well, somewhat arbitrary.

After leaving the magnet hovering over the nail for about 15 seconds, this pattern emerges. Wiggly lines, kind of like tiger stripes. Isn’t it pretty? I did find that the magnet sucked some of the polush from the surface of my nail so you don’t need to hold it there much longer, and I did need towipe the specks of pinged back polish off the magnet between uses but it was no big deal.

I really like this effect and have been wearing it for three days now – the polish itself is really hardwearing. Do you remember those rulers you might have had as a child, which had plastic pixels in them that made the image look like it was moving when you shifted it slightly? (I haven’t explained that vey well). This is what the magnetized polish reminds me of, as when you move your hands, the purple catches the light and shifts slightly and makes it look as though it is really three-dimensional and interesting against the black.

So what do you think? I can’t wait to see what other shapes and colours we are going to get over the coming months. I am glad that crackle / shatter / quake nail polish is over. Well, maybe not over, but certainly taking a back seat at last. This means that we can welcome the latest entrant to the nail gimmick stage, and thankfully, I’m a lot more interested in this one. It’s interesting and quirky and doesn’t look like a skin complaint. I have had so many compliments since wearing this that I can tell that this is going to be a best-seller.

These polishes launch on 21st September and will retail at £5.99.


*PR sample*

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