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posted by on Daniel Sandler

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Daniel Sandler’s Watercolour Fluid Blusher is one of those products everyone should own. It’s a cult classic, in fact it’s Daniel’s hero product and there isn’t anything else quite like it.

Dabbing a drop on each cheek before blending it in, gives a lovely, luminous glow to the complexion that doesn’t fade or budge and a little bit truly goes a long way.

The watery formula (which is silicone-free) contains Vitamin E and Jojoba to nourish and enhance skin, and is a welcome alternative to powder and cream. The blusher is also versatile enough to be blended with other shades as well as layered on for a more intense colour. Mama Shaikh who has terribly dry skin loves this.

So yeah, where was I? Oh right, Daniel’s new Watercolour Blush. It’s called Joy, it’s a girly pastel pink with a subtle shimmer and £5 from every bottle sold goes straight to Macmillan Cancer Support. When you think that a bottle costs £15.50, that’s almost a third going to a cause we all feel very strongly about.


Truthfully I steer clear of pastel pinks but Joy gives my skin tone a natural flush of colour, almost as if my cheeks have been pinched but in a nice way – not like when your aunty or uncle would pull too hard. I’ve also mixed Joy with my favourite Watercolour Fluid Blusher, Spicey which makes for a warm peach.

Any way, this is Joy on its own in natural daylight (before I went to work) and in artificial light (but without flash):

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Crap. I look like a blow-fish. And I went a bit crazy with Joy in the second picture. (I was knackered, OK? And if you can get past the blow-fish thing then you’re very kind.)

Joy is limited edition – in fact only 300 bottles have been made so if you want to grab a one-off, you’d better get your skates on. I ordered mine directly from Daniel’s website so perhaps that figure is closer to 299 instead.

IMATS London 2014


posted by on Daniel Sandler, IMATS, Make Up For Ever, Sugarpill


London_IMATS2014Beauty lovers will know the International Make-Up Artist Trade Show (or IMATS) rolled into London this weekend.

On a personal note, revisiting IMATS after a three year break came with a renewed hope and excitement. I followed the changes that came including moving its residency from north London’s Alexandra Palace to west London’s Kensington Olympia (an arse ache of a trek for a north Londoner) and a shift away from the show’s true identity to catering for hoards of teenage girls bursting into tears at meeting their ‘idols. Quite.  I picked up on last year’s chaotic circus from reading blog posts and was relieved I didn’t have to deal with that.

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I fondly remember my first IMATS in 2006 at the Business Design Centre in Islington when I was learning to be a make-up artist and being astounded that make-up artistry goes beyond lipstick, eyeshadow and blushers. That’s the beautiful thing about IMATS – it brings all aspects of the art of make-up under one roof from mainstream to specialist and celebrates it. Wandering around the hall, watching artists create masterpieces before your very eyes is brilliant and a privilege.

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It is also a fantastic opportunity to get your hands on niche and professional products at discount rates and even meet the names behind some of the biggest cosmetic names.

Feeling like somewhat of an IMATS veteran, I had a plan in mind and arrived bright and early at Kensington Olympia on day two of the show. I had a list of stalls I wanted to visit, a shopping list and a budget in mind as well. Staying focused helped me to navigate around the hall, which became busier as the hours ticked by and in about two hours I had managed to bag everything I had wanted with time to take a pew on the first floor and look down on the crowds below.

The highlight was meeting the pocket-sized and uber-cute Amy Doan, the founder of Sugarpill cosmetics. I also lost my Sugarpill cherry with a few purchases from the stall including the Addicted To Pretty quad for £20 (normally £25). I can’t wait to use this – the colours are incredibly vibrant and gorgeous.


Other products I was keen to get and succeeded in was Make-Up Forever’s HD Foundation, Lime Crime’s Velvetine Lip Colour in Wicked, Daniel Sandler’s Watercolour Blushers in Acid and Trip plus some brushes and OCC Lip Tars. And I was out of the there before midday. BOOM!

London_IMATS2014_11The organisers took on board the shenanigans of IMATS London 2013 and turned things around, bringing it back to what it is really about for which I am thrilled. Even Crown Brushes, which is notoriously difficult to visit in the past had more organised space, with the chance to look at products closely and buy them without being elbowed in the ribs.

IMATS London draws to an end on Sunday 29th June so if you’re planning to go, get there early and most importantly, have fun!

For more on IMATS and its international shows, visit