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posted by on In Praise Of..., London Brush Company



As you may have read on these pages, a couple of weeks ago I attended the United Make-Up Artists Expo where I met Siân Richards, the mind and force behind the London Brush Company

Apart from creating a fantastic brush range, she also has a brush shampoo that’s been flying off the shelf since it went on sale. I went with my instinct and bought the large tub, ready to put it to the test when I got home.

Hand-made in sunny California, it’s a solid product in a pot made of natural ingredients (goat milk, essential oils and organic cleansers) and is either scented or without. I went for lemon but there is also lavender.  

To use, wet the brush in warm water, gently swish it around the pot to pick up the product, then lather it in the palm of your hand before rinsing with water. You’ll find there is more than enough shampoo to thoroughly cleanse your brush without the need to re-swish.

I took all my brushes (66 of them – yes, I counted each one) and cleaned the lot in less than 20 minutes. There were brushes covered in stale foundation and ones dipped in dark eyeshadows and they didn’t stain the shampoo. Incredible! I’d still be scrubbing them to the early hours if I was using a conventional brush cleaning shampoo, not to mention emptying most of the fluid from the bottle.

Honestly it is so quick and effortless to use. With LBC’s brush shampoo, the product clings to the brushes, very little is needed and it lathers up brilliantly. This pot will last me ages. It is also reassuring to know the shampoo contains tea tree oil so it sanitises your brushes too.

If you’re a pro make-up artist always on the go, then this is something you need in your kit. Because the shampoo is solid and doesn’t contain any chemicals, it’s safe to pack in your luggage with no fear of spillages. This is one of the main reasons Sian came up with this product as she travels a lot.

Kind to the environment and kind to your skin, this is the kind of brush shampoo we’ve been crying out for. Try it – you won’t regret it.

Available in two sizes (1 oz and 2 oz) at £20 and £30 respectively, you can order directly from Precious About Make-Up.

Don’t forget you can keep up to date with London Brush Company via the Facebook page.

posted by on Daniel Sandler, In Praise Of..., London Brush Company

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Last weekend was ace! It was the United Make-Up Artists Expo over two days and took place in London’s Business Design Centre in Islington. It was every pro make-up artist’s dream – the best brands, the finest products and it was civilised!

I’m sure a lot have never heard of United Make-Up Artists Expo. Well it’s a European event born in the UK and based in London to support the make-up industry and aspiring make-up artists. Following support from prominent individuals in the make-up business and with expertise accrued over the years, this make-up show made a return to London once again.

Arm-in-arm with Leanne from Do Not Refreeze, we went straight for London Brush Company‘s stall where to my delight, founder Siân Richards was holding fort. When I first met her two years ago at IMATS, she had a humble collection of make-up brushes. Fast forward to the present day and her vision has become a reality with an extensive range of new brushes, a cosmetics line and a brush shampoo. She was also Halle Berry’s personal make-up artist on the set of Cloud Atlas. Her chatty persona is infectious so to hear Siân talk passionately about what she’s been working on was refreshing and excited me a lot.


LBC’s brushes are Helen and mine’s favourites so to see Siân has redesigned her range with shorter handles is brilliant but what’s more exciting is her new vegan collection called NouVeau.

These are distinctive by the teal coloured handles but also, the range includes 2 amazing looking brushes – the pyramid shaped foundation brushes. I think myself and Frootibeauty let out a little scream when we saw these. I’ve tried flat foundation brushes and stipple ones but a pyramid shaped brush looks like it will be brilliant to use around delicate and difficult areas like around the eyes.



London Brush Company’s NouVeau vegan brushes

Quality made make-up brushes are hard to find. The craftmanship on these brushes is phenomenal and the hairs are so soft. They’re a dream to use for application and blending – you can tell they’re good when you touch them. While other big brands which once made quality tools have sold out for cheaper production lines, Siân won’t sell her soul to the devil for a quick buck.


Siân Richards working her magic on the main stage

The other thing that got us feeling dizzy is her brush shampoo (I will be posting a review of this separately this week). It’s a pot of solid shampoo that shampoos, conditions and sanitises make-up brushes. After all, we look after our own hair, why aren’t we taking the same level of care with brushes that touch our skin?


London Brush Company’s Brush Shampoo

I also bumped in Daniel Sandler who spontaneously decided to do smoky eyes on me (something Daniel’s been dying to do). He used his brilliant eyeshadow Scandal At Midnight eyeshadow quad.


Daniel Sandler doing my eyes

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With talks and demos going on by guests like Glenn Hetrick, I found time to peruse various stalls at my leisure and bought some beautiful things from Make-Up Forever, Lime Crime, MAC and NYX and conveniently at a nice discount. I also bagged a couple of large bottles of Bioderma so that should keep me going for the next 5 years. All in all, I think I behaved quite well!

I had anticipated that I would be free after a couple of hours. I left when the event closed for the day. It wasn’t a show on a huge scale but focused and I think that’s why United Make-Up Artist Expo was so enjoyable. A brilliant, relaxed atmosphere I was able to wander around, swatch products without being elbowed, chat to make-up artists and take it all in. I forgot to eat – that’s how intoxicated I was with all that make-up.

If you missed out this year, you may want to make sure you don’t next time. Check for more information. UMAe, you were amazing – see you next year!


Incredible work by an artist at the show