Archive for the ‘Mascaras’ Category

Tart(e)ing Up

Mar
2014
18

posted by on Blushers, Eyeshadows, Lipsticks, Mascaras, QVC, Tarte Cosmetics, Tried & Tested

1 comment

A couple of days ago, I posted on the arrival of Tarte to British shores via the vessel that is QVC. Now I’ve had a play with the make-up.

I used the Sultry Sunset palette, mascara, Amazonian butter lipstick in Rose and the pink coral hue of the Amazonian clay 12-hour blush in Fearless. Foundation and gel eyeliner were non-Tarte choices.

The make-up was applied at 10:30am (yes, I remember the approximate time) and these photos were taken around 7:30pm on the same day. I didn’t reach for a touch-up on the eyeshadows and blusher at all so what you see is how the make-up looks after nine hours wear.

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The eyeshadows have held up amazingly with no major creasing. I used a primer (Urban Decay’s Primer Potion) and NYX Jumbo Pencil in Milk to help bring out the colours of the eyeshadows. I’ve discovered first-hand how some really big brands’ eyeshadows have failed miserably with a primer after a few hours, so Tarte gets a massive tick mark for passing the crease-resistance test.

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They are very soft, powdery eyeshadows, easy to pack on with no fall-out and although some of the shades are not what I would normally go for, they are very flattering.

I used Exotic Guava all over the lids, Wild Orchid in the crease and Twilight Plum in the outer corners before highlighting with Golden Skies.

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Fearless is a new shade for spring but it isn’t very pigmented. I had to layer and buff it a few times to get to a tone of colour I was satisfied with. Even then it is still very soft – no chance of looking like aunt Sally then. Having said that, the blusher didn’t budge and remained as even as it was first applied. I’ve read that previous Amazonian clay blushers had a stronger pigmentation and I am curious to try them.

Moving onto the lipstick, I found it to be very moisturising. It’s not a sticky feeling like lipgloss and its scent is minty. I love this colour as it looks so natural on me yet has a hint of colour that’s creamy and light on the lips. I’ve not tried the other two lipsticks, which I am guessing won’t look as convincing on me as Rose does. I also find the eco-friendly cardboard lipstick case is wonderful – light in weight yet solid to grip.

The all-singing all dancing mascara which is housed in a very unusual casing claims to lift, curl and condition the lashes. Don’t expect bambi-esque lashes, again the emphasis is on natural beauty but the wand separates the lashes and there is no clumping.

I’m not usually one for barely there make-up but my opinion has shifted towards curiosity with Tarte. I really like the eyeshadows and the blusher for a natural, daytime look, and to a certain extent the lipsticks. The mascara is one I would not miss personally in an over-saturated market. I am intrigued, however, to try the foundation and will watching QVC attentively on 28th March when Tarte launches on the channel.

What are you looking forward to the most from Tarte?

*PR samples

posted by on Blushers, Foundation, Mascaras, QVC, Tarte Cosmetics

4 comments

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If there’s one name that has sent ripples across the pond thanks to the current of social media, it’s Tarte. The eco-friendly and cruelty-free American beauty range inspired by founder Maureen Kelly’s visit to the Rainforest, has picked up sterling reviews particularly for their long-wearing and pigmented Amazonian Clay 12-Hour Blushers, infused with Amazonian clay harvested from the banks of the Amazon River and naturally baked by the sun.

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Last year, QVC announced they would be exclusively selling Tarte in the UK and that day is finally upon us – 28th March (mark that in your diaries).

The range of products Tarte is introducing to the UK are:

  • Amazonian Clay 12-Hour Full Coverage Foundation (£27.36)
  • Amazonian Clay Full Coverage Airbrush Foundation with Brush (£27.34)
  • Tarte BB Perfecting Liquid Foundation (£29.50)
  • a trio of Amazonian Clay Butter Lipsticks (£20)
  • Sultry Sunset Amazonian Clay 8-Shadow Collector’s Palette (£24)
  • Amazonian Clay Waterproof Brow Mousse (£16.20)
  • Amazonian Clay Waterproof Liner with Double-Ended Brush (£18.50)
  • 4-in-1 Mascara – lengthens, curls, volumises and conditions (£14.40)
  • Maracuja Oil for the face (£29.16)
  • Maracuja C-brighter Eye Treatment (£25)
  • Amazonian Clay 12-Hour Blushers (£26.50)
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Sultry Sunset Amazonian Clay 8-Shadow Collector’s Palette

Price wise, the majority of the products are very reasonably marked. It’s just the famous blusher which costs slightly more above my expectations (and not far behind the cost of the foundations, usually the most expensive item in a make-up range.) I guess when I’ve heard nothing but amazing things about it, it’s going to be worth every penny.

In a highly saturated market, it must feel impossible to stand head and shoulders above the rest but I sense Tarte Cosmetics will have not trouble staying above water. Tarte, the UK welcomes you with open arms – you might get a squeeze too.

Tune into the home shopping channel on the 28th at 2pm and 6pm or browse online at www.qvcuk.com and grab yourself the much sought-after blushers before they sell out because they *will* sell out.

*PR samples