Archive for the ‘Toni & Guy’ Category

For years the hair styling tools market has been saturated with straighteners, but a good hair dryer is very much a staple requirement for anyone who takes haircare seriously.
With that in mind, I should tell you about Toni & Guy’s Touch Control Hair Dryer which I’ve been using for a few months several times a week.
Its name is the big deal here: “touch control”. Straighteners are controllable with various heat settings depending on the strength of your hair. This hair dryer offers the same kind of flexibility and control in taming your tresses with digital heat and speed control and ‘Advanced Variable Ionic Moisture Protection’ (I’m guessing that’s a good thing in guarding your hair from damage and split ends). You just change the setting at the touch of a button in the cool and hot/normal modes. Very easy-peasy. Mind you, the first time I switched the dryer on, it set off my smoke alarm (at least that’s working).

Compared to my usual dryer, Toni & Guy’s Toch Control Dryer is light-weight as just over 500g. It comes with a Concentrator Nozzle, goes up to 2000 watts and has a 3 metre cord – pretty much measuring up to salon requirements. The only thing it doesn’t come with is an extra pair of hands to do the job for you.
The only problem is the touch-control button on the side with the on/off switch located underneath the fan filter so when you’re holding the dryer it’s inevitable your thumb might press on the touch-control and change the temperature while you’re using the dryer.


Other than that little quibble it’s a styling tool which offers control, protects the hair and makes it look oh-so nice at the very affordable price of £40. You can’t really complain about that, can you?
For more information on this and others from Toni & Guy’s styling range, visit http://store.toniandguy.com.
The dryer is also on sale at Debenhams for the incredible price of £29.70 and Superdrug too.
*PR sample*
Last week I told you about going to Toni & Guy’s HairMeetWardrobe workshop. Well they’ve only gone and made a video of the event so er, here it is (no gurning, thankfully):
If the video doesn’t work, try this link.

Image courtesy of Toni & Guy
I don’t know about you but I get bored of my hair pretty quickly. I also have the kind of hair that misbehaves on a daily basis and tending to the same style every day becomes somewhat of a chore, so when Toni & Guy asked if they could help, I couldn’t think of anyone better to show me the ropes.
I was at the opening of London Fashion Week last September where Toni & Guy put on a spectacular catwalk show at Somerset House and I’m sure they have a few things up their sleeves for the next one which is just weeks away.
But back to the a couple of days ago in the depths of Shoreditch and on a gorgeous sunny day, I made my way to a warehouse where Toni & Guy had set up camp with their special HairMeetWardrobe workshop.
The concept behind the event was to explore where Hair Meets Fashion and to look at ways of getting that part of the styling puzzle right. With a range of new products just launched, Toni & Guy are sure you will find something to suit you be it casual, creative, classic or glamour.
Having short hair, there isn’t a lot I can do with it other than blow-dry and straighten for a sleek bob. I envy long hair because you can curl it, wear it up, do all sorts but what can you do with a bob? The only time I get to truly change my style is when I’m sitting in the salon chair. Yesterday was a chance for the Toni & Guy styling team to give me a few tips and show me step-by-step how to do different things with my hair in between salon visits.

Image courtesy of Toni & Guy
My hair stylist Sabrina introduced me to Toni & Guy’s Sea Salt Texturising Spray, something I’ve ignored because I felt it wasn’t suitable for my hair length. When I’ve had long hair, it is naturally wavy especially after a day by the sea.
It’s recommended you spritz on dry hair to replicate the look of beachy wavy locks and the spray has a gorgeous soft, subtle fragrance. It can be used directly on towel-dried hair but the effects are less obvious as the dampness dilutes the spray’s potency.
So Sabrina spritzed some Sea Salt Texturising Spray (that’s a tongue twister) on my dry hair, blasted it with some hot and cold air while combing my hair forward. As a result, my bob was transformed into a fuller looking style with what appears to have more texture and thickness, concentrating on the ends.

Beautiful: with wavy, beach hair in Dubai 4 years ago (sorry, it was the only photo I have as an example)

Image courtesy of Toni & Guy
It was an evening of having my hair and make-up done, a chance to rummage through the rails of clothes and try them on, and to my absolute horror, a photo shoot. I felt pretty awkward having my picture taken even though as a beauty blogger I use my face a lot so I ought to be used to the idea. Really I’m not. It’s different when someone else is taking your photo, isn’t it? Oh and it gets better – there is video footage currently being edited (with any luck my gurning and waffling will end up on the cutting room floor.) Any way, try to look past the awkward stance and focus on the hair!

Image courtesy of Toni & Guy
I like my sleek and sharp bob though now I have the option to rough it up a little with the spray and also prolong not washing it every day like I normally do. Thankfully the product is so light and it doesn’t weigh my hair down like a regular hair spray would plus it gives my hair some movement as well. I do think I would have more fun with longer hair because as you can see, I don’t have any waves with a bob. I am desperate to grow my hair long again!
I would like to say a big thank you to the team at Toni & Guy for looking after me. To find out more about Toni & Guy’s new collection visit www.hairmeetwardrobe.com.
Counting down to London Fashion Week
You might also be interested to know that with London Fashion Week approaching, Toni & Guy together with streetstyle blogger Facehunter, are inviting people to take a photo a day documenting their personal style, the things that inspire them and the looks they love through Instagram and Twitter. The challenge will begin on Saturday 1st September and will run until Friday 14th September, just as LFW kicks off with Spring/Summer 2013. To take part, don’t forget to include @hair_wardrobe (Toni & Guy’s Twitter account) and the hashtag #hairmeetwardrobe.

Image courtesy of Toni & Guy

Do not adjust your monitors, I’ve stupidly made an extremely short YouTube video as part of this post and it’s my first! I was inspired by A Beauty Junkie in London whose pro version stamps all over this one with sharp stilettos. I apologise for speaking oh so softly…I didn’t want to wake anyone up at the time of the recording! I also apologise for having ‘crazy eyes’ syndrome. I seriously applaud all video bloggers – I’m in awe of your expertly made videos.
Any way, as you may know, London Fashion Week is already underway and Toni & Guy launched their new hair care range on the eve of LFW with a top catwalk show at Somerset House with an introduction from Naomi Campbell. Sixty models showed off hair styles exhibiting the ultimate union between hair and fashion with Naomi and designer Matthew Williamson in the front row.

- a blurry shot of Ms Campbell from the iPhone
I urge you to check out Mouldy Fruit‘s post on it especially as she captured some brilliant images on the night.

- The stunning Somerset House – home to LFW
Toni & Guy have also set up an on-site salon (cleverly called the Blow-Out Bar) as a kind of pit-stop in between shows and I was kindly invited to experience a cut and blow-dry. I opted for a fringe trim and the wash and blow-dry was very welcome, particularly after battling tourists along the way to Somerset House. Thank you to Hayley for looking after me.
Are you following London Fashion Week? If so, what do you think about it?
Sheenie
*PR invite*


















