Dr Jart+ Beauty Balms
If you picked up on the hashtag #BSPRprojectX on Twitter recently or noticed beauty bloggers chatting about it, it was about a beauty product shroud in secrecy. On Tuesday night the identity was revealed in a basement under the London Transport museum in Covent Garden.
The buzz is Dr Jart+ Beauty Balms, the Korean skincare sensation that’s been cooking up a storm in Korea since 2004 and as of today is available exclusively in the UK through high street store Boots.
A total of 21 dermatologists are behind this cream described as a fusion of science and art and it is the best selling BB cream product line in Asia, which we all know is massive.
There are four versions available irrespective of your skin tone – Water Fuse, Premium, Platinum and Regenerating - each one tailored to tackle skincare concerns of dryness, dullness, aging, moisturising, uneven skin tones, blemishes…oh the whole shebang!
I am a BB cream virgin. I’ve never so much even dabbled in it so the hype surrounding BB creams does leave me utterly clueless. What are they exactly? Do I really need one in my life? Is it a gimmick? I already incorporate a moisturiser, primer and concealer in my daily routine, can a BB cream act as a far superior subsitute? Sorry if I sound vastly ignorant about this hot topic.
At the launch I was paired up with the Water Fuse Beauty Balm, the least expensive of the collection at £18 for 50ml, designed to cater for those with combination and dehydrated skin and with an SPF of 25. It’s been dubbed as a moisturiser, serum and foundation in one tube, leaving the skin with a natural, dewy radiance. I won’t harp on about the technical science bits because it’s wasted on me but I can tell you it contains Aloe which has brilliant properties in soothing the skin.
First impression of the Water Serum Beauty Balm is its consistency reminds me of Liz Earle’s tinted moisturiser. Second impression (upon application) made me look like a pale Janet (if you’ve watched Green Wing, you’ll get this joke). I wasn’t ready to leave the house with this on my face alone, so I covered it up with a small amount of foundation and some blusher.
My skin has yellow undertones (like a lot of south Asians) and this beauty balm has pale, pink undertones, which unsurprisingly makes me look washed out and grey. You can see the difference the cream makes against my natural skin tone in the swatches below. I also didn’t think it covered up blemishes.
On the plus side, it feels light and as I like my skin to look dewy, works very well. The down side? Well I think we’ve covered that (no pun intended).
I appreciate why this range has done so well in its region of origin and why it’s expanding its business internationally but essentially the studies have focussed on a particular group, which to be fair, is not an accurate representation of all.
Have you tried Dr Jart+ Beauty Balms? I would like to know what you make of them.
Dr Jart+ is available from Boots priced between £18 – £24.