Azerbaijan. A country that until recently to my knowledge, only cropped up in the Eurovision Song Contest. I think they won it a few years ago. (A quick search on Google confirms this was in 2011.)
Well Azerbaijan has something else to be proud of – Gazelli, a luxurious skincare brand and to give you an indication of the level of luxury we are talking about, the products are sold in Harrods’ Urban Retreat and have been since 2011. That must have been a magical year for Azerbaijan!
Gazelli is a family-run company based in Baku, founded by Dr Zarifa Hamzayeva who is the president too. On a personal note, I am fascinated by the name of the company because it’s a word I recognise. ‘Gazel’ is Persian for a form of poetry praising beauty and love, and it’s also used in my native Urdu a lot to refer to poetry and classical songs, so it’s a nice touch to name a skincare range after such a beautiful and descriptive word.
Recently I met Jamila, Dr Hamzayeya’s daughter who introduced a group of us to the Gazelli collection, namely the Triple Youth skincare range. It’s a collection that takes pride in its exclusive hero ingredient, Gazelli White Oil™, patented and exclusive to Gazelli which aids to improve skin ability to regenerate itself, without drawing upon its reserves, and absorb nutrients and oxygen for deeply nourished skin, something those of us living in pollutant cities like London crave.
Its hero product is the Triple Youth Ultra Nourishing Saviour Mask (and breathe…!) and it is what I was most excited to try just from testing a sample on the back of my hand. My skin felt remarkably soft and supple to touch and so I had big hopes for what it would do to my face.
It’s a creamy gel (with extract of fig) that you apply thinly all over, leave for 10-15 minutes and blot off with a tissue. You can also leave it on as an overnight mask. It is recommended you use it twice a week to see noticeable results.
I wanted to really like this, honestly, I did but instead I was perplexed. My skin felt nourished and soft immediately after blotting. Sadly the effects of the mask wore off rather quickly and my skin was back to feeling and looking the way it was before – no plumpness or brightening complexion, nothing extraordinary to be perfectly frank. The following morning I looked my usual ‘meh’ self.
Gazelli’s Triple Youth Mask will set you back £40 for 75ml and is available from Harrods’ Urban Retreat. In all honesty, it’s not ridiculously expensive. Intriguingly, beauty journos and bloggers have given this rave reviews. Oddly it’s not blown me away.