GOSH A/W 2018: Nordic Magic

I’m not ready when GOSH releases its autumn/winter 2018 collection in the shops in the middle of July. It’s bad enough with stores stocking Christmas merchandise in the summer but make-up? No, no, no.

But now that we are knee-deep in autumn and winter is coming, the time is right to talk about GOSH’s exciting and quite frankly, kick-ass collection, Nordic Magic, dominated by an immensely rich metallic finish eyeshadow palette. The only thing missing (surprisingly) is a lip product. It almost feels naked not to have one especially considering the eyes and face have been covered.

I want to jump straight to the ‘…To Party in London’ eyeshadow palette because it is superb. GOSH’s eyeshadow palettes are fantastic quality for a drugstore brand, richly pigmented and easy to work with. If you crave a little more excitement than a conventional palette of nudes, GOSH hits the right notes with this bejewelled array of nine metallic shades.

Nordic Magic also includes:

  • Primer Plus + Skin Adapter Chameleon (£14.99) that adapts to every skin tone;
  • an eyeshadow primer (£8.99);
  • a mascara – My Favourite Mascara – that separates, enhances and defines the lashes;
  • a Growth Serum for brows (£16.99);
  • a Lift & Highlight chunky pencil in two shades – Nude and Rose to lift or highlight inner eye corner, cupid’s bow and under the brow bone (£9.99);
  • and a brow filler in three shades – Brown, Grey Brown and Dark Brown (£8.99).

The brow filler comes with an angled applicator identical to the one Benefit do, which I personally love as it makes it so easy to shade in with precision. I was given Grey Brown to try which isn’t a bad match but I think Dark Brown will be far better for my dark brows.

There are also two decent choices of a large highlighter and blush quad – the ‘Strobe ‘N Glow Kit (£12.99) and a new shade of Lumi Drops in Rose Gold (£7.99).

The most intriguing product revelation is GOSH’s take on the banana powder, the Prime ‘N Set Banana Powder (£9.99). Ben Nye’s version is the one everyone thinks of but imitations have quickly sprung up and I have to say, GOSH does a stellar job with this finely milled version. It comes with a protective slider that you twist to get to the product. If you’ve always wanted to try banana powder but could not justify Ben Nye’s price, give GOSH a go – it’s only £9.99.

Another gem is the mini colour corrector kit, which comes with five shades of cream correctors. It’s a pocket-size compact with a creamy formula that offers high, longlasting coverage and is perfume and paraben-free.


Here’s a quick look using the Colour Mix Colour Corrector Kit, the Brow Shape & Fill, My Favourite Mascara, the Lift & Highlight pencil, Strobe ‘N Glow Kit in Blush and ‘…To Party in London’ metallic eyeshadow palette:

GOSH’s offering for the upcoming season is seriously fierce; I would rate this as the cream of the crop in high-street make-up. Well done, GOSH! Please keep this up!

Available now from Superdrug in store and online.

*PR samples

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