Ring the alarm, Illamasqua’s got a new collection for spring 2013 and if you know Illamasqua its latest campaign is nothing short of sending a message to the beauty industry.
Cleverly titled I’mperfection, the play-on words signifies how we ought to embrace our so-called flaws and not cover up our true beauty just because it is dictated by and digitally manipulated in the magazines we flick through. When we are so concerned in trying to reach unachievable standards of beauty, we miss sight of what makes each of us unique.
So tonight Soho played host to the unveiling of I’mperfection. It’s a small yet perfectly formed assortment and a quintet of new nail colours with a speckled finish is the star attraction. Just like a bird’s egg.
Want to see?
This is Fragile, a pastel baby blue with black glitter mimicking the speckles. Also in the nest is Mottle (green), Freckle (nude), Speckle (lilac) and Scare (pink), each one priced at £14.50. The bad news these are all limited edition.
I’ll stop with the waffling and let the pictures do the talking. After all that’s what everyone really wants to see.
I’mperfection is made up of the 5 nail colours, 2 new blusher duos (Beg & Bronzerella and Katie & Ambition), a pink lipstick (Immodest), an epic green lipgloss and an all-new Blush Up Brush angled to apply blusher under the cheekbone perfectly.
I’m off to play with a few goodies from I’mperfection and I’ll let you know how I get on. In the mean time you may be interested to know the collection will be available from 31st January at www.illamasqua.com and Illamasqua counters nationwide.