Elizabeth Hurley at Selfridges for BCA month
This ended up being a highly emotive evening, as we quickly realised how many people are affected by breast cancer every day, and how important it is to be checking yourself regularly. Mortality rates are far lower than they were 30 years ago, but breast cancer is still rife and the Lauder group are pioneers in fundraising and creating awareness of this issue; that joining together to promote the importance of early detection and providing support is absolutely critical.
Evelyn H. Lauder, senior corporate vice president of The Estée Lauder Companies and founder of The Breast Cancer Awareness Campaign (BCA), said: “I’m thrilled to kick-off our 2011 BCA Campaign with several first-ever initiatives, bringing millions together with the single-minded goal of spreading the life-saving awareness message about the importance of breast health and early detection the world over. The mission of each of our initiatives is to reach new women and men, and to unify us all to eradicate this disease. Let’s join together. As one we are stronger and have the ability to reach this goal once and for all.” <source>
Not only are the Estee Lauder Group behind a range of digital and on-counter initiatives (including the distribution of leaflets and the iconic pink ribbon), they are also entering the 12th year of the “light it pink” campaign. Over the years, this has seen global icons such as Niagara Falls, The Millennium Wheel and Sydney Opera House lit pink for the month of October, pink obviously being the colour of the breast cancer campaign.
Tomorrow, at 8pm, Elizabeth Hurley, the Global Ambassador for The Estée Lauder Companies’BCA Campaign, will make a personal appearance at Selfridges, London, and will be pressing the button to light this landmark store pink, to herald the beginning of Breast Cancer Awareness month. If you are in London, please do make an effort to go along to listen to Elizabeth talk about the campaign and then witness Selfridges turn pink. Do let us know if you manage to attend and meet Elizabeth in person!
Next week we’ll be bringing you further information on the BCA campaign and what you can do to get involved, but in the meantime, please take a look at the BCA section on the Estee Lauder website here.
*images courtesy of Estee Lauder UK*