posted by Sheenie on Foundation, Liz Earle, Make-Up

5 comments

You may have picked up on the exciting news that Liz Earle is entering the world of cosmetics with the debut of their tinted moisturiser.  As the most requested make-up product, Sheer Skin Tint is the result of Liz Earle listening to its consumers, just as they did with the shampoo and conditioner that launched last year.

Recently I was invited to an exclusive preview of Liz Earle’s Sheer Skin Tint at their London flagship store in Chelsea.  The fine lady herself was on hand to talk about the product and what plans lie ahead.

So why is Liz Earle buzzing about Sheer Skin Tint?  Isn’t it like a lot of other tinted moisturisers already on the market?  I suppose so but finding the right tinted moisturiser is like searching for the right foundation.  Liz Earle’s product is sheer like a tinted moisturiser but buildable like foundation and made up on natural-based products.

As the brand is taking small steps into the cosmetics world, they are initially launching with three shades – 1 to 3 (light to dark), which can be mixed with plans to introduce more shades in the future.

Liz Earle realises how problematic it is buying make-up online which is why to support their ‘Reduce, Re-use, Recycle’ campaign, customers who order this product by mail will be sent sample sachets with each first order.  This is to ensure the correct shade is selected before the full size product is opened. If you’ve ordered the wrong shade, just send it back.  Less landfill, less wastage, much more cost-effective on both sides.

Sheer Skin Tint is a creamy formula with mineral UV protection SPF15 and is enriched with a blend of natural source vitamin E, borage and avocado, and is suitable for all skin types.

So how does it perform?  Well the consistency is quite thick like foundation and it blends into the skin with ease.  I get a decent coverage with one application, leaving me with a dewy finish which I love and it’s lasted me from morning until the evening without the need to retouch.  Basically, the coverage is as good as a foundation yet it’s lightweight and doesn’t leave a shiny finish like some tinted moisturisers do (I’m thinking of an expensive one I have).  It suits me for every day use, without making it look obvious I’m wearing make-up.

I’ve been using shade 3 (‘Beach’) which is the darkest, so I’m fortunate this works for me in terms of the perfect match.  My skin tone is yellow though the Sheer Skin Tint has been created to be compatible with all tones, whether yours is yellow or pink.  However, anyone darker than me will feel frustrated until more colours are introduced.  I am surprised there are only 3 shades available; I would have thought at least 5 would be a decent number to appeal to more so with a limited choice, there is the concern some may refrain from trying this product until more shades are introduced.

Sheer Skin Tint arrives on our shores on 15^th September in three shades – Bare, Beige and Beach in Liz Earle stores and online, followed by QVC and in John Lewis. It retails for £21 for 40ml.

If waiting is too much for you, Liz Earle have created a pre-registration page on their website. If you would like to be the first to know all of the details of their new exciting launch, simply sign up and the Liz Earle team will be in touch, making sure you are the first to know.  To do this, just visit: http://uk.lizearle.com/makeup.

*PR sample*

Have you voted for Just Nice Things in the Cosmopolitan UK Blog Awards? (Established Beauty Blog category). Click HERE to do so now!