posted by Sheenie on Andrew Barton, Asda, Hair, In Praise Of..., Shampoo / Conditioner

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A few weeks ago I paid a visit to Andrew Barton’s flagship salon in London’s Covent Garden for the launch of his Naturally collection.

Exclusive to Asda, the renowned British hairdresser has created a range of salon-professional shampoos and conditioners that are paraben-free with allergen-free fragrances and promises to give outstanding results without the hefty price tag.

Hmm, where have I heard that before? Well there is a very well known brand that’s been around for years, claiming to offer the same thing except for me, it has never worked and I wonder if it’s a less superior version made more affordable for the consumer.

In all honesty I was dubious about Andrew Barton’s Naturally collection just on appearance alone with the assumption that big bottles + big volumes of product = no substance. It just reminded me of that other brand that irritated my tresses so much. (I think I’ve given the name away…)

Before I go off on a tangent, this new range by Andrew comes in three different choices: Orchid Flower & Aloe Vera (for dry hair  - pink), Orange Blossom & Ginseng (for hair that needs body – orange) and Passion Flower & Ylang Ylang (for coloured hair – purple). Each product costs just £2.99 and they are large sized products – 400ml for the shampoo in a bottle and 225ml for the conditioner in a tube.

I do throw away large sums of money on hair care products because my hair has suffered badly at the hands of cheaper versions. It is fine, it is greasy and sometimes the ends get very dry so I’ve been of the mindset that if you pay more for high-end shampoos and conditioners, not only will a little bit go a long away but your hair will thank you for it.

Well Mr Barton, you have impressed me. I have been using your products every day for a solid month, which in my books is sufficient time for any irritations to surface like greasy roots (you know, when your hair gets used to one product, it gets bored and rebels, forcing you to rotate your choice of shampoos and conditioners).

Although I would classify my hair type to be fine and greasy, the Orchid Flower & Aloe Vera Hydrating Shampoo and Conditioner for dry hair has worked wonders on my hair with its hydrating properties neutralising and giving my barnet a soft and glossy appearance. I’ve had a few compliments about my hair at work too, which is most unusual but very nice. And yes I can’t stop touching it! AND I have stopped using straighteners too – no need! My hair blow-dries perfectly after a wash and I’m good to go.

These really are gentle enough to use every day (and gentle on the purse) and bear no strong scents. One other thing I must comment on is the quality and appearance of the packaging. A lot of thought has gone into the design for something that looks well, salon professional. I think these would take pride of place in any bathroom cabinet or shelf.

(By the way I’ve included snap shots of the ingredients from the Orchid Flower & Aloe Vera duo, and the other products in the range contain similar or identical ingredients too.)

Andrew Barton’s Naturally Collection is available online at www.asda.com or in-stores. Currently Asda have a promotional offer of 2 products for £4. What are you waiting for?

*PR samples*