If there’s one name that has sent ripples across the pond thanks to the current of social media, it’s Tarte. The eco-friendly and cruelty-free American beauty range inspired by founder Maureen Kelly’s visit to the Rainforest, has picked up sterling reviews particularly for their long-wearing and pigmented Amazonian Clay 12-Hour Blushers, infused with Amazonian clay harvested from the banks of the Amazon River and naturally baked by the sun.
Last year, QVC announced they would be exclusively selling Tarte in the UK and that day is finally upon us – 28th March (mark that in your diaries).
The range of products Tarte is introducing to the UK are:
- Amazonian Clay 12-Hour Full Coverage Foundation (£27.36)
- Amazonian Clay Full Coverage Airbrush Foundation with Brush (£27.34)
- Tarte BB Perfecting Liquid Foundation (£29.50)
- a trio of Amazonian Clay Butter Lipsticks (£20)
- Sultry Sunset Amazonian Clay 8-Shadow Collector’s Palette (£24)
- Amazonian Clay Waterproof Brow Mousse (£16.20)
- Amazonian Clay Waterproof Liner with Double-Ended Brush (£18.50)
- 4-in-1 Mascara – lengthens, curls, volumises and conditions (£14.40)
- Maracuja Oil for the face (£29.16)
- Maracuja C-brighter Eye Treatment (£25)
- Amazonian Clay 12-Hour Blushers (£26.50)
Price wise, the majority of the products are very reasonably marked. It’s just the famous blusher which costs slightly more above my expectations (and not far behind the cost of the foundations, usually the most expensive item in a make-up range.) I guess when I’ve heard nothing but amazing things about it, it’s going to be worth every penny.
In a highly saturated market, it must feel impossible to stand head and shoulders above the rest but I sense Tarte Cosmetics will have not trouble staying above water. Tarte, the UK welcomes you with open arms – you might get a squeeze too.
Tune into the home shopping channel on the 28th at 2pm and 6pm or browse online at www.qvcuk.com and grab yourself the much sought-after blushers before they sell out because they *will* sell out.
Avon has a fresh new range of polishes out next month that give a gel finish. They boast base coat, top coat and colour in one.
Noticeably different to Bourjois and Nails Inc’s gel-like formulas, the emphasis is more on the appearance of looking like gel without the professional salon price tag and without the commitment of a real gel manicure with a whopping 24 shades.
There are three collections within the range – Paint Ball (full of bold and bright colours like reds and pinks), Wild Orchid (sumptuous vampish shades like plums and purples) and Gelato (light pastel sugary shades).
I’m guessing this cherry chutney shade is called Wine and Dine with Me from the press release (the bottles aren’t labelled). I wore this for four consecutive days and put my talons through hell with cooking, cleaning and slamming the dishwasher door shut and do you know what? No chipping.
Mind you, I dispute the claim that these polishes give “full coverage and rich colour in just one coat”. Wine and Dine with Me cost me two coats, as did the shimmery Limoncello. Oddly, the opacity differs in the polishes I tried. The blue (Royal Vendetta) and red (Fabulous or is it Fire Cracker?) have a thicker formula and so one coat works.
The beige (Barely There) and baby pink (Sheer love) are very sheer even after two layers. They also look hideous on me (mannequin hands, anyone?) but will be better suited to those with a lighter skin tone to mine.
Avon’s Gel Finish nailwear launch on 17th April. Which ones do you like the look of?
A couple of weeks ago, I popped into see the new spring/summer collection from Leighton Denny. The new polishes usher in the season with vibrant, carnival shades flattering for all skin tones. There is also a nude shade for those a little shy.
Housed in the slick Leighton Denny square bottles with the nail expert’s name emblazoned down the side, there is a spectrum of six colours in total with a seventh one exclusively to M&S Beauty. My radar beeped over Glamazone, a stunning bright green with a gold shimmer. Reach For The Sky, a blue, is another close favourite with its silver shimmer.
The other colours are equally eye-catching: yellow (Passport to Shine), tangerine (Bon Voyage!), pearl white (Pure Paradise) and bright pink (this one is for M&S). If you’re interested in the nude, that’s called Mirage or Not.
Leighton Denny polishes are known for their impeccable quality – the formula is opaque and smooth to apply, leaving a flawless and beautiful finish. I also like the design of the bottle and handle – not just to look at but easy to grip and use. There is another bottle pictured above that deserves a mention – Leighton Denny’s Undercover matte base coat which dries fast to leave a smooth base for application.
The International Collection is available through Leighton Denny’s official website, John Lewis and M&S, priced at £11 each.