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Review: L’Oréal Paris Elvive Extraordinary Clay Re-Balancing Bundle

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I make no bones of having greasy roots and dry ends so when I saw L’Oreal Paris Elvive had released a collection of haircare products that specifically targeted this problem, I must admit I dashed to my nearest Boots store.

Specifically I am referring to the Extraordinary Clay Re-Balancing shampoo, conditioner and masque, which has caused ripples amongst many bloggers. Part of me was dubious because hell, there is nothing on earth that can deal with MY greasy roots and dry ends but the other half was hopeful this was the solution to my woes.

I’ll be completely open here – I’m not the biggest fan of L’Oreal shampoos and conditioners. I find them riddled with silicone and other nasties that weigh down my hair and make it feel icky but I was prepared to give this the benefit of the doubt from the high praises echoed by fellow beauty bloggers.

As luck would have it there was an offer in store to buy all three for (no lie) £7 and I managed to nab the last ones.

The first thing I spotted was ‘silicone free’ emblazoned across the label. OK so that means my hair won’t feel like it’s been coated in Vaseline. Now the deal with the Extraordinary Clay Re-Balancing range is in the name – the clay ingredient is supposed to absorb the greasy residue from the roots and rebalance the follicles from root to tip. This shampoo and its counterparts promise “purified roots and hydrated ends’ for an extraordinary 72 hours. Three days! Three whole days! That sounds like a miracle since I’m itching to wash my hair every day.

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First up is the Extraordinary Clay Masque Pre Shampoo (£5.99/150ml). It’s a lovely, Tiffany aqua blue colour to match the packaging. However there are no instructions on how to use this so I had to look online, which is just as well as it’s not as straightforward as covering your hair entirely in the masque. It would be helpful to have them printed on the packaging. As obvious as it is, shampoos and conditioners come with application rules but while most hair masks instruct you to apply all over, this one is for the roots only…and it’s tricky. You are supposed to apply just to the roots but separate section by section, massaging the product in, which is a messy affair not to mention hard to see what you’re doing.  Once you’ve got over this hurdle, leave for 5 minutes before shampooing and conditioning.

After washing and blow drying, my hair felt manageable, clean and absolutely fine but 24 hours later, it reverted back to its state of greasy roots and dry ends so the 72 hours claim does not work (on my hair). Mind you, the purpose of any shampoo is to eradicate greasy roots so I’m at a loss with this one.

I would also like to point out here is an abundance of sodium ingredients in the formula hence the affordable price for the bumper-sized 400ml bottles though as far as L’Oreal shampoos and conditioners go, I have got on rather well with this one. Having said that, I strongly prefer to use sulphate-free shampoos for a number of different reasons and not because they do a better job of tackling oily roots and parched ends. There is NOTHING on earth that can fix or keep oily roots and dry ends at by. In fact there are other causes to take into account like the weather, pollution and the fact most of us don’t have a little box in the corner of our rooms which when unlocked, a professional hairstylist pops out to give the perfect salon quality blow-dry.

If you’re not fussed about the long-term effects of shampoos laden with sulphates does to your hair, then the L’Oreal Paris Elvive’s Extraordinary Clay Re-Balancing bundle is not terrible plus it’s super, super cheap. As far for the  72 hours thing, that really isn’t true. Well, certainly not for me.

The L’Oréal Paris Elvive’s Extraordinary Clay Re-Balancing bundle is currently available at Boots for £10. Individually the masque is £5.99, the shampoo and conditioners are £2.89 and £3.99 (for 250ml and 400 ml respectively) including an anti-dandruff option.

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