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Area H20


posted by on Hair, In Praise Of..., Shampoo / Conditioner, Tried & Tested


Area H20 should rename itself to ‘Area H2Woah’. It’s a new hair care range free of fancy schmancy ingredients and instead addresses how the type of water in the area you live in affects the condition of your hair.

Area H2O has been scientifically formulated by biochemists to work with your water type, not your hair type. It makes sense since you may have noticed how different your hair looks and feels wherever in the world (or the country) you are in.

There is a useful illustration of the UK map on the bottles highlighting which areas are hard, medium and soft and it looks exactly like this:


I was sent the soft water shampoo and conditioner because although I live in London (notoriously a hard water area), I have a water softener installed.

The products are scent-free with the shampoo clear like water. It’s worth noting that it takes a few washes before you notice a difference. Actually it’s all part of the detoxifying process with Area H20 filtering out the build-up left behind from other products and the effects of the water type.

So how does this marvellous concoction work? Well it combats the effects of mineral deposits by acting like a magnet and attracting the metal ions that are present in every water type. This makes it easy to wash them away before they react with your shampoo to form deposits.

If you live in a hard water area, limescale is a major factor – it doesn’t lather well with soap and the residue it leaves behind won’t give you the sleek and shiny appearance that you crave. If you’re in a soft water area, water lathers better but the chemical imbalance makes it more difficult to rinse off hence your hair looks limp and lifeless.

It’s also useful to know both shampoo and conditioner contain a PH of 5.5 – the body’s natural PH.

Since switching to Area H20, my hair looks fuller, healthier, smoother and remains this way for a lengthier period of more than a day in between washes. It also ‘feels’ cleaner. Look!

I do get spoilt with all marvellous hair care products sent to me for review but Area H20 is one that’s wowed me without any fuss or frills. If you’re prone to sensitivity of the scalp then this may well be ideal for you too.

You can buy Area H20 at Look Fantastic and what’s more, it’s so reasonably priced.

It’s available in variants of a Hard, Medium or Soft Water Shampoo for Normal to Fine Hair, Coloured Hair at £9.95 (250ml) and Hard, Medium or Soft Water Conditioner at £9.95 (200ml).  Also there are Duo Packs for £17.50. You can also purchase via the official site

*PR samples*