Tried & Tested: Privé
Other than make-up, shampoo is something I get very excited about so when Privé landed over this side of the Atlantic very recently (all the way from Beverly Hills no less), I stood on my tip-toes like an inquisitive meerkat. You see, Privé products have been wowing the US for over 10 years, thanks to their chic look, herbal fragrances, boutique range of just 26 products and the likes of Uma Thurman and Terri Hatcher singing their praises so naturally, I wanted a piece of the action too.
Conceived and created by Frenchman Laurent Dufourg, one of America’s leading session stylists, the Privé range is only available in selected salons and online with a great emphasis on protecting its exclusivity as a niche product with a high-end consumer appeal. Evidently aimed at a wide yet ‘grown up’ audience who appreciate style and quality, I could tell from the colours, design and packaging of its products that Privé does exactly what it’s set out to do.
It all sounds very promising and I was on a mission to find out when I was given a travel size bottle of shampoo and conditioner (50ml each) to try, which I’ve been using for about two months sparingly.
There are three types of shampoo and conditioners available: Daily, Reparative and Amplifying. I have Reparative, which contains aloe vera and orchid although I am intrigued about trying the Amplifying set as its designed especially to lift volume into fine hair.
Any way, back to what I’d been sent to review. The product itself is a light green colour, thick, rich and silky with a subtle herbal scent and is designed to deliver rich moisture and silky softness to dry, damaged and chemically treated hair, which is ideal for all the things I torment my hair with. It lathers up effortlessly, is gentle on the scalp and hair and I can tell it deep cleanses thoroughly because each time, I’m left with a brilliant, luminous shine and incredibly manageable hair from the roots to the tips.
I know I’ve praised the wonders of other branded shampoos on Just Nice Things, which have been wonderful on my hair (and I still stand by those statements) but Privé is the crème de la crème. Truthfully, I am inclined to stick with this for a long time. It’s proved to be reliable every time I’ve used it, giving me great conditioned hair that I can’t stop running my fingers through. Yes, that’s a terrible thing that I should stop doing as I’ll make my hair greasy again but oh well, you get the gist!
Now cost wise, I was expecting this range to cost a fair amount but it’s very reasonably priced, if not less than some shampoos I’ve forked out for. A 250ml bottle for nearly £15 is a price I deem acceptable, especially when I know I am getting the satisfaction and results from using it.
Privé is like the best kept secret in professional haircare and to know about it feels like a privilege. I’m placing an order for full-size bottles – I’m that confident about it.
Depending on which shampoo and conditioner you choose, prices range roughly between £12 to £20 for 250ml sized bottles, and £13 to £26 for 500 ml, available to buy online from www.luxuryhaircare.co.uk and in various salons around the UK. Check the site for other Privé products, and currently Luxury Haircare are offering free delivery on purchases over £35.
Have you tried Privé? If so, tell us what you think in the comments box below.