Remember the other day when I showed you Zoya Cynthia? Well, Jem is another one of the Zoya polishes that I could not resist from the new Smoke & Mirrors collection. The bottle reminded me strongly of a cross between OPI’s Black Tie Optional and Plum-Full Of Cheer so I didn’t really need this one, but hey, you can’t have enough shimmery purples in your collection, right?
Jem applied like an absolute dream. It was almost opaque in one coat, but I saw a little bit of patching so I added another one. It dried perfectly, and I immediately saw the reason that everyone has been raving about this polish. It is a glossy deep purple with a strong hit of shimmer. The shimmer is a co-ordinating shade of pinky purple – strangely, the gold that you see in the bottle is nowhere to be seen. Odd.
Jem really comes into its own under electric light. It pings and sparkles and is a walking advertisement for the “lit from within” style of polishes that are so popular among nail bloggers.
It’s a weird one though. If I’d typed this review on the day of wearing Jem (yes, one day…) then I’d be telling you how lovely it is and that it is a must buy. But seeing as I’m actually writing this a couple of weeks after wearing it, I can tell you that I ended up being bitterly disappointed. Jem chips. And chips and chips. By the end of day one, it looked like I’d been wearing it for a fortnight. I don’t usually get these kind of wear issues with Zoya and my nails are in quite good nick at the moment so there’s no reason why it just fell off my nails. Seeing as I paid the best part of £10 to get this sent from the US, I’m pretty cross.
Maybe I have an off bottle? I don’t know. But it’s a shame as this has the perfect recipe for a wintery polish. It just wouldn’t go the distance on me.